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[In Dutch] Volgens Mary Beth Kemp, senior analist bij Forrester Research, moeten marketeers bij social network-activiteiten rekening houden met twee - - ogenschijnlijk tegenstrijdige - doelgroepen: de jongerendoelgroep en de doelgroep met zeven jaar en meer ervaring op internet.

At the Forrester Consumer Forum, marketers, media firms, telecoms, and retailers that have ventured into the uncharted territories will share their stories: the challenges they faced, the trial-and-error route they chose, the results they were able to book, and the lessons they learned.

Explanation of communication, from communication as information transmission to metacommunication.

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[Dutch] Het is een feit dat Digitale Employer Branding steeds belangrijk wordt. Geert-Jan Waasdorp (Intelligence Group) gaat op de Corporate Social Network Conference in op de vraag hoe Recruitment 2.0 ingezet kan worden.